Maximizing the speed and lowering the cost of delivery
3Gen bas been providing direct mail solutions to business and non-profits for over a quarter of a century. Our experience, our contacts and our relationships with every aspect of direct mail creation, production, list-management and creative ensure the fastest delivery at the lowest cost. >>Learn More
Complete creative and printing services
We work with leading creative services providers, including writing, editing and design who will produce the most effective contemporary presentations in many different formats. Our outstanding long-term relationships with printers give us a true edge in production and performance. >>Learn More
Tracking and follow-through on responses
3Gen provides extensive mailing list services, including targeted mailing lists, donor database maintenance, detailed follow-through on mailings including responses and follow-up mailings to respondents. >>Learn More
Direct mail will drive $630 billion in sales in 2011; Internet marketing $576 billion; $63 billion in direct email sales. According to CEO of Ogilvy, $56 billion is spent on direct mail in the U.S. while less than $40 billion is spent on search, display, email and mobile advertising combined. Every one of OgilvyOne's top 20 clients use direct mail in their marketing mix.
Close to 40% of consumers have tried a new business for the first time because of information received via direct mail.
Nearly 70% report renewing a relationship with a business after a period of time because they received a direct mailing or promotional item.
The most stable, motivated and loyal donors and consumers, with by far the most total disposable income, are middle age, middle-class Americans. They are far more comfortable reading and responding to direct mail than they are to Internet and email promotions.